A hidden "language tax" is draining your revenue. This is the invisible cost of poor naming and vague messaging. It shows up in long sales cycles, underpricing, ghosted calls, and weak referrals.
My Signature Language System™ monetizes your intellectual property by naming and packaging your offer into a sellable, scalable set of assets, turning your expertise into revenue-generating IP.
You get "ownable" language that makes your offer:
Clear Enough to Sell Itself
Memorable Enough to Spread
Premium Enough to Raise Your Prices
This isn't a cute little naming service. This is the architecture of your brand voice. A system built around you, including your...
Program and/or Offer Name
Frameworks and Metaphors
Word Bank, Pillars, and Models
Tagline and Referral-Ready Phrases
So that what you say finally matches the power of what you do.
No more “vauge but vibey" language.
No more rewriting your LinkedIn headline every 3 weeks.
No more explaining your offer 12 different ways on a single sales call.
Just crisp, sticky, repeatable language you'll be proud to use — and that future clients will actually remember.
OUR SERVICES
The Signature Language System
We’ll build your Signature Language System™ — a complete naming and messaging toolkit you’ll
use across your entire brand.
You’ll walk away with:
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A clear, ownable program name to grab attention and command your price
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A proprietary framework that makes your method tangible and positioned as premium
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Key phrases and taglines that sell your offer with confidence
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A messaging kit that aligns your content, calls, and client docs
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Language that finally sounds like you, but clearer, sharper, and more magnetic
This is language architecture that helps you show up like the expert you are.
And remember. Visual identity turns heads. But verbal identity seals the deal.
Program Name:
Clear, catchy, and repeatable
Signature System:
Productize your genius into a proprietary process
Core Messaging Pillars:
Give structure and shape to your brilliance
Your Positioning Glove:
A concept that fits only you and no one else
Memorability Matrix:
Metaphors, phrases, and frameworks that stick
"That's So YOU" Word Bank:
A personal glossary of repeatable brand language
Taglines:
Words that hook and book
Key Phrases:
Phrases for pitches, posts, and podcast intros
Sales Copy Kit:
2-3 LinkedIn-ready post drafts to launch your system
Offer Document:
Revised to reflect your new language
LinkedIn Banner Text + Headline + About Section:
All new
Launch Plan:
No overthinking. Just rollout + results
Investment: $3,800
Additional Offers
Brand Promise Builder
1‑week engagement to strengthen your brand’s foundation so your core promise is clear and compelling.
The Problem
Most coaches struggle to state their promise clearly enough that it sticks — yet your promise fuels your About section, LinkedIn banner, website hero line, and introductions.
What You Get
• Core Deliverable: A market‑ready Brand Promise Statement
• Supporting Deliverables: LinkedIn banner copy, 3 headline variations, Application Notes
Process
1. Intake + review of your materials
2. Strategy alignment (async or short call)
3. Drafting & refinement
4. Delivery in one week
Investment
$750 — delivered in one week.
Outcome
A clear, magnetic brand promise that makes your value obvious in seconds, fuels stronger referrals, and becomes the backbone of your positioning.
Testimonials
01
Brian Martinez
Premier West Coast Fitness Coach
I knew my work was valuable, but I couldn’t explain why in a way that stuck. After working with Brian, my messaging became consistent on calls and in content. I wasn’t scrambling to explain myself or convince anyone. People got it right away. That gave me a whole new level of confidence.
Brian helped bring my real-life tone into my brand and gave me phrases I use in sales, onboarding, even on Instagram. I now sound like the expert I am — without sounding pushy or overly polished. It’s made content creation easier, sales smoother, and the business more scalable.
This isn’t just punchy copy. It’s a system that helps you sound like you, but clearer, sharper, and more effective. Brian really took the time to understand how I think and speak, and what makes my work different. I use the language system every day.
If you want messaging that reflects the quality of your work — and helps you scale — this is the move.
02
Tanya Fallenius
Stress Reframer & Mental Fitness Advocate -Untangle Stress
Just had a great eye-opening chat with Brian, who gave me such a fantastic, in-depth and fresh perspective on positioning and marketing through one of my favourite tools of all time: Words.
Really refreshing and inspiring. Just what I needed today!
03
Joel Schwartzberg
Business Communications Coach, author “Get to the Point”
I believe in giving credit to any consultant who helps me immensely!
My latest kudo goes to Brian, who has a knack for transforming bland self-descriptions and invitations into breakthrough points and sales pitches on webpages, LinkedIn profiles, and more.
Brian helped me supercharge my points by adding authentic warmth to my voice, encouraging me to not rely solely on my vault of published credibility, and helping me express my unique distinction as a workplace communication coach.
If the dart of your pitch is merely hitting the outer rings of your target, give Brian a holler, and he'll straighten you out.
04
Kati Bujna
Large-Scale Custom Artist
I reviewed your guide and created a framework naming system and core messaging that I’m happy(ier) with to test with sales conversations. Thank you again. I will continue to be your fan on LinkedIn! Your guidance has been priceless!
05
Alexsander Brankov
Business Guide for Heart-Centered Entrepreneurs & Creators
I only got a taste of Brian’s work when he offered a free course and I was blown away by his precision and logic.
It shows that he knows his stuff and puts an enormous amount of brain power into the power of language. “Nomen est omen” after all.
Can only imagine the power of his paid offerings.
06
Kirsten McKinnon
Career Growth & Visibility Strategist
Your posts feel like a series of mini masterclasses -- sharp insights on messaging paired with a deep understanding of the psychological power of language. Always a valuable read.
07
Neil Sutton
Architect, Product Rep Coach
I'm putting together service offers for my audience, and I'm too close to see flaws in the words I'm using to describe and name them. Brian gave me the valuable feedback I needed to fix the gaps and language. Now it all flows better and clarifies what I wanted to say about each service. I highly recommend Brian as your go-to guy to help you clean up your offers and any other writing you're putting out into the world.
08
Nathan Michaelis
Founder, Coach
I knew messaging was important, but I had no clue what best-in-class messaging looked like, much less how to create it. I wasted months with complex, fuzzy language. Zero sales (shocker). After finding Brian’s content, I got to work applying it immediately. A day or so later, my offer name was 10x better. Not just easier to understand, but more memorable, concise, and exciting. I now know how to say what I do in a single sentence. And every time I do, people perk up and want to know more. Good messaging turned a plain-old business into a movement I’m proud to build and talk about.
09
Jenna Price
Business Growth Strategist
I had a fantastic experience speaking with Brian about my messaging.
His ability to listen, discern, and deliver such clear, simple messaging is unparalleled. We all know: a message that can be understood easily is much more likely to reach people.
He had quality ideas in my inbox the same day as our conversation. I cannot wait to update my branding. I think I am sold on using his Signature Language System.
10
Matthew Biggar
Co-Pilot Coach for Founders
After years of trying to hire messaging support, copywriting help, and grappling with my own messaging as a coach, I finally found Brian. No one took the time to understand me better or had a robust discovery process compared to Brian.
He made me feel understood, and our work boosted my clarity and confidence for the dreaded question: "So what makes you different from all the other coaches?" We developed the structure and language system I needed to fit all the pieces into my business. His process was fun and engaging, and he overdelivered at every step.
Brian deeply cares about helping you find your authentic voice. He uses his years of wisdom and words to help you unlock unique and compelling messaging that AI alone simply can't do.
If you want to stand out and differentiate yourself don't use AI, it's only going to give you generic messaging, work with Brian because his process will be a catalyst for growth and clarity.
I feel more confident and aligned with the results of our work, and it was worth the investment. I'll likely work with him again in the future!!
ABOUT
Hi, I’m Brian.
I’ve written for billion-dollar brands and indie creators alike. I rewrote messaging lauded in U.S. Senate testimony, and I’ve built language systems for coaches, creators, founders, and experts.
I created the Signature Language System™ because great work shouldn’t be buried in vague messaging.
Together we can fix that.
Want to Work with Me?
Book Your Consultation Now