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Your coaching isn't generic. So why does it sound like it?

Your program is bold, brilliant, and transformational. Let’s give it the words to match — words that stick and sell.

Brian Berkenstock Headshot
Image by Augustine Wong

I build your Signature Language System™ with distinct, ownable language that makes your coaching program:

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Clear Enough to Sell Itself

Memorable Enough to Spread

Premium Enough to Raise Your Prices

This isn't some cute little naming service. This is the architecture of your brand voice. A full system built around your program, including your...

Program and/or Offer Name

Frameworks and Metaphors

Word Bank, Pillars, and Models

Tagline and Referral-Ready Phrases

So that what you say finally matches the power of what you do.

No more “vauge but vibey" language.

No more rewriting your LinkedIn headline every 3 weeks.

No more explaining your offer 12 different ways on a single sales call.

Just crisp, sticky, repeatable language you'll be proud to use — and that future clients will actually remember.

OUR SERVICES

The Makeover

We’ll build your Signature Language System  — a complete naming and messaging toolkit you’ll
use across your entire brand.


It’s not just about sounding good. It’s about being the name they remember first.

  • Program Name:

    Clear, catchy, and repeatable

    Signature System:

    Productize your genius into a proprietary process

    Core Messaging Pillars:

    Give structure and shape to your brilliance

  • Your Positioning Glove:

    A concept that fits only you and no one else

    Memorability Matrix:

    Metaphors, phrases, and frameworks that stick

    "That's So YOU" Word Bank:

    A personal glossary of repeatable brand language

  • Taglines:

    Words that hook and book

    Key Phrases:

    Phrases for pitches, posts, and podcast intros

    Sales Copy Kit:

    2-3 LinkedIn-ready post drafts to launch your system

  • Offer Document:

    Revised to reflect your new language

    LinkedIn Banner Text + Headline + About Section:

    All new

    Launch Plan:

    No overthinking. Just rollout + results

Want to Work with Me?

Book Your Consultation Now

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